Article marketing, or content marketing, has been used by professionals for over a 100 years and as long as mass print has been available. In traditional article marketing, a business provides content to a media source, possibly on a timely topic such as an article on Christmas lights during the holiday season. The newspaper may use the article and include the business’s name and contact information. Newspapers and other traditional media have limited budgets for gathering content and these articles may be used in as content in the home & garden or business section of the newspaper.
Article Marketing Builds Trust & Gets You Found
The primary goal behind article marketing is to get search engine traffic to the article so that the author can strengthen their authority and influence within their field. By publishing the article, the content marketer also creates traffic for their own site through SEO and self publishing platforms. The key to article marketing is providing value with the articles, not just promoting a site, products or services.
Out in Front Marketing will use your content, produce content, or contract content companies to write topical articles that promote the expertise of our clients. These articles are published on our client’s website and optimized to rank high for certain search terms. In addition these articles are used as a source of content for social media engagement and email marketing. Our article marketing service starts at $75 per article with discounted rates for regular publishing schedules.