The first time I got an email from my own email address hawking little blue pills, I thought that the entire internet had been compromised. That was over 5 years ago and now that my company administers email marketing I understand the process of thought that would prompt the use of email capture and clone distribution. The use of deceptive practices to warrant action is as old as the record of man. Email marketing is a medium that is inexpensive and powerful in its reach. Words create energy that is borne from thought. As stewards of this time in the development of mankind, there is a responsibility to act with intentions that are grounded in truth.
There is a primary approach that is easy to recognize and comes from many sources. Governments use it to control supply and demand. Marketers use it to prompt a call to action. Business uses it to inflate the price of products. The tactic of reference is False Scarcity. The emotion of prey is fear and when desire is highlighted, want becomes need and scarcity points to suffering. Being reminded that your last chance to buy the digitally remastered version of Bambi 5 will be Monday, until the next time the company decides to sell it is manipulative at best. However the resulting interaction with the universe will create a karmic event that must unfold over time.
Operating from the Eso-Merit principles will not only allow an infinite flow of service, but the product demand is raised as the result. The need to infiltrate, manipulate, and deceive no longer becomes a source of marketing strategy. The information delivered is truth from the perspective of the company.
The additional responsibility of sharing information freely becomes part of the equation when we realize that the development of our clients as contributors to the community will enhance the relationships that have been forged even as they grow. The use of email marketing as a tool for these purposes represents the understanding of the connection of thought to words and the stewardship of both.
The author, Eric Reese, is the owner of Out In Front Marketing and a certified Yoga Instructor. These offerings are a blend of esoteric teachings for every day life that allow a chance to experience more than just a job.