How many roads must a man walk down, before you call him a man? These lyrics by Bob Dylan are easily recognized by the 50 plus crowd but I’m not so sure about the 35 and under crowd.  What do they mean to you? When we look into the mirror and we see the reflection do we see our true selves, our masks, or the mask of someone else looking back at us?

When building a marketing plan be certain to represent your intention in a genuine fashion. Using extreme depiction to wow your clients may bring notoriety but the energy will be short lived if the true spirit of the campaign is not based on the intentions of the company mission.  Part of the journey is walking those roads of deception. Understanding the ramifications of lost ideals in the name of green can only be fully understood when all the results are in.

The same holds true for the road less traveled. Witnessing the reach of each campaign is remarkable and the ability of the campaign to sustain itself is part of the principle that makes Eso-Merit Marketing mysterious when viewed from the outside. Learning the principles and following the heart of intention offer an amazing opportunity to break  free from the constraints of the traditional cycle of marketing deception and misdirection. Our government has mastered the traditional concepts and stands with many established business that will find more challenges lie ahead. Giving in to the light side will prove to be more fruitful. 

Our next issue will focus on a few well known companies that move with the flow of Eso-Merit Marketing principles.

The author, Eric Reese, is the owner of Out In Front Marketing and a certified Yoga Instructor. These offerings are a blend of esoteric teachings for every day life  that allow a chance to experience more than just a job.


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