There has been countless references of late, in the media, to the Golden Rule. Most know it as, “Do unto others as you would have them do unto you.” I encourage my clients and all other businesses to take it farther. Keeping the attention and intention on the “do unto others” creates a total service base that allows the company serve not sell. When the marketing is delivered from a “let us help” voice with total commitment from management and customer service, the result is an atmosphere where relationships are fostered and continue to grow. Relationship marketing is part of Eso-Merit Marketing and is not new but the tools have changed and the ability to reach more potential clients keeps growing. Always keep in mind that a healthy client makes for more stability in our own economic condition.