I know a few small companies that live the Eso-Merit Marketing principles everyday. Many that have daily interaction with multiple customers find that the rewards begin to multiply as the sense of service for service sake increases.
For those that are new to this blog, Eso-Merit Marketing is based on a few principles that are older than thought and function for the good of all things. They include:
- Truth – Not absolute, but relative truth. Can absolute live if it cannot be shared?
- Service – Delivering assistance and value for no other reason than to serve.
- Humility – Allowing the presence to become part of the fabric of someone’s awareness without displaying arrogance or elitism.
- Gratitude – Expressing thanks at each moment of interaction.
- Trust – Actively seeking the good with honest interaction that reciprocates.
Small companies that display these qualities with genuine intention succeed in ways that are not always evident to that casual observer.
While on vacation during the summer, I once again was blessed with the good fortune to frequent my favorite pizza joint in the world. Nicola Pizza of Rehobeth Beach, Delaware, live the principles of Eso-Merit Marketing everyday. Their success is tied directly to their intentions, offering value and service with humility and gratitude. I have been a customer for 39 of their 40 years in business. I don’t live near Nicola but it is always scheduled into our beach excursions. The shared truth of Nicola’s value is one of trust. We trust that our interaction with their establishment will offer a positive result. We trust that the value we receive will exceed our expectation every time. And we trust that the shared experience will be remembered long after the meal is complete.
Nicola Pizza is a model of Eso-Merit Marketing that shines brightly and matches its humble stardom in taste.
The author, Eric Reese, is the owner of Out In Front Marketing and a certified Yoga Instructor. These offerings are a blend of esoteric teachings for every day life that allow a chance to experience more than just a job. Eric speaks to groups of various sizes about internet marketing and business relationships. He can be contacted at email@example.com.