A few days ago we talked about truth, the intention of truth, and the trust that must be shared with truth. Today we will visit another characteristic of Eso-Merit Marketing that brings about the necessary force in achievement of success, Service. We often confuse service with action or motion, but it is much more than that and much less complicated than any shrouded intention. When we speak in terms of the marketplace, we often reduce value to “goods or services”. This is not the service of which I speak. The results of goods and services carry the energies of entitled reward.

When the culture of a company lies partially or solely on the bottom line, there is little room for the intention of true service. The bottom line energy begins in the boardroom and permeates throughout the business making morale mirror the spikes of a P&L graph.

But when service becomes the culture of a business, when the act of service is directed as the sole purpose for existence, no reward is necessary as the results will foster their own rewards. The intention of pure service in every action brings about a merit based on the residual energy of the service. This attribute is simplistic in nature but much more profound in its practice than can be clearly stated.

Philanthropic organizations often adopt this model during inception and the culture often branches out to pervade business partners that develop associations within the organization. The benefit continues to reach more organizations and the result is a stronger association to support the culture and thereby creating an abundance of  energy that impacts every facet of the business culture.

This is not a new development or theory. It is only one that is universal in nature. Changing the behavior of business and the focus of importance is the challenge of this effort in the evolution of humanity. Allowing the change to take place is the challenge for businesses.

For more information about Eso-Merit Marketing or to learn more about the Author, visit Out In Front Marketing or Eric Reese.


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