Website analytics is the reporting of data that is derived from collecting, measuring and analyzing for purposes of website optimization and usage comprehension.
Website analytics does more than just measure web traffic, it can be used as a tool for market and business research, and to evaluate and improve the website effectiveness. Website analytics applications can also help to estimate how a new advertising campaign changes website traffic after the campaign’s launch. Web analytics helps gauge traffic and popularity trends which is useful for market research. Metric data information that is relevant includes the number of page views and the number of visitors to a website.
Out In Front Marketing uses a service offered by Google that measures conversions and sales and generates detailed statistics about website traffic and traffic sources. It’s the most widely used website statistics service. The basic service is free of charge.
Google Analytics can track visitors from all referrers, including direct visits, referring sites, search engines, and social networks. It also tracks, PPC, display advertising, email marketing, and digital collateral such as links within PDF documents.
Out In Front Marketing includes the generation and insertion of Google tracking code on every website that we build, re-develop, or service. There is a fee for goal conversion setup and subsequent custom reporting starting at $8/mo.